My Approach
It Doesn't Matter Where You're Starting From
Before I touch anything, I want to know how things really run day to day not how the org chart says they run. Sometimes that means fixing tools you already have. Sometimes it means building from nothing. Either way, that's the first step.
SOPs, Process Docs, Decision Logs
Twenty-five years of building ops infrastructure from scratch taught me one thing: the goal isn't a pretty system, it's one your team still uses after I'm gone. I document as I build, so nothing lives only in my head.
Wherever you're starting from, whatever's not working right now, let's go find out what's actually broken.
25 Years of Ops Experience
Across trade, energy, tech, and fintech Industries
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Cross-Team Leadership
Leading reconciliation, production, and account teams
Driver of Client Experience
Managing relationships from merchants to enterprise clients
Case Studies
WEEVE
Scaling Mobile Loyalty From Zero (Founding team · 9 years)
As part of the founding team, I helped take WEEVE from an idea to a mobile loyalty platform used by over 100,000 people and processing more than TTD$2M in transactions. My work spanned UI input, product launch coordination, CRM setup, brand voice, and the corporate presentations that brought partners on board.
